Finance & Sport

Being the most important stakeholder of sports clubs, the evolution of the fan towards the customer has become important first of all to establish a healthy communication in order to increase the dependence of the fans on their clubs. Increasing the service quality in line with the wishes and expectations of the fans will be an economic return.

For this purpose, with the accelerating effect of social media, the width of service responsibility of sports clubs increases within the framework of brand awareness.

A strong economy and continuity in the flow of resources become the most important factor in achieving sportive goals. In order for this structure to be sustainable, a unit such as an economy / finance with a strong corporate direction that will ensure budget balance within the budget discipline and manage cash flow efficiently should manage the structure.

Within the phenomenon of globalization, information age organizations need to be ready for change and be flexible in order to adapt to rapidly changing environmental conditions in an intense competitive environment. While organizations operate in a market environment that creates an economic environment full of countless dangers that threaten their existence, this environment must always survive and grow and develop by adapting to market conditions that change greatly.

In Sports Clubs, in order to create a stable management model, it is important to distribute the financial power, which is the return of sportive success, to all areas of activity in the club, to create an economic size by transferring it to infrastructure investments in a way to ensure development and growth, and to transform this size into a form that will contribute to sportive success.

Therefore, the opportunities created by technologies should be taken into consideration in order to diversify and increase financial resources, which is the most important element for clubs.

Thanks for reading.

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